Located in the heart of the city, THE PLACE Firenze is an exceptional haven, more like a sophisticated Home than a hotel, facing Santa Maria Novella Square and its homonymous Basilica that is adorned by glorious and swirling Alberti façade. Redone under local architect Luigi Fragola in 2021, THE PLACE Firenze reflects clean, contemporary aesthetic with added pops of color that can be found in the accessories made by local artisans and artists. The unique concept, the attention to details and the sartorial hospitality approach makes it the ideal place for curious travelers. The knowledgeable Concierge team can cater for all travel requests and suggest truly unique and extraordinary experiences. THE PLACE Firenze counts 20 unique rooms and suites over four floors ranging from the compact-but cocooning Superior Rooms to the spacious Santa Maria Novella Master Suites with magnificent views over the square. The Kitchen & The Bar Restaurant offers all-day dining options and serves dishes of sincere and genuine cuisine with the best ingredients selected exclusively from Tuscan artisanal products, that can be enjoyed either on the al fresco The Terrace or in the refined space and lounges inside.