We are truly excited to invite you to experience The Prince Akatoki London. The Prince Akatoki London (formerly The Arch London) will become the first 5-star Akatoki hotel worldwide as part of the brand expansion into key global gateway cities. The name Akatoki comes from an ancient Japanese word for sunrise. It represents the feeling you get when you wake up relaxed, rejuvenated and ready for the endless possibilities of the day ahead. Our mission is to provide a sanctuary in the heart of London, a place to recharge and experience something new. A hotel that fuses Japanese hospitality and culture from every visual and sensory touchpoint. Our rooms are beautifully designed, offering a minimalist feel, natural finishes, soft colour palette, uncluttered spaces and lighting purposely fitted to create warmth and relaxation. Japan is what inspires us. And service is what sets us apart. We like to think of our style of hospitality as service from the heart. The Prince Akatoki invites you to slow down, breath and re-enter the world feeling new again. We are The Prince Akatoki.