The Grand Hotel Principe di Piemonte emits a soul reminiscent of the Belle Époque, where intellectuals and celebrities used to gather in the roaring 20s. It’s now embellished with modern nuances after a careful and extensive renovation. The hotel, located in Viareggio, in the Tuscan Riviera, is the gateway to Portofino & Cinque Terre and a short drive to glamorous Forte dei Marmi, offering a range of activities from high-end shopping to exclusive beach clubs and restaurants. There’s a vast selection gastronomic experiences on property, from the award-winning breakfast to the 2 Michelin starred Il Piccolo Principe, the more casual-chic La Terrazza Bistrot, located in the property’s rooftop that features a panoramic infinity pool, where guests can also enjoy haute mixology cocktails with extensive views. The breakfast has been rated as #1 best breakfast in Italy 2024. The Spa offers a vast range of treatments and massages, as well as a Finnish sauna, a Turkish bath, a salidarium, sensory showers and a gym. Exclusive accommodations, including a Stefano Ricci designed Presidential suite, and various spacious sea view options, wrap up a complete experience for a diserning clientele looking for luxury heritage with a fresh, contemporary touch.